about

Branded Lifestyle Holdings Limited is an Asia-based retailer owned by Fung Retailing. We represent five brands – Hang Ten, H:CONNECT, Arnold Palmer, LEO and Roots – which together account for one of the largest retail operations in the countries where we operate. Our company owns or franchises over 1,000 retail outlets, with more than 2,500 employees spread across China, Taiwan, Korea, Hong Kong, Macau, Southeast Asia and the Middle East.

Our brand portfolio allows us to offer a range of services from lower-priced mass-market essential apparel to high-end imported goods sold at exclusive locations. We provide clothing across a range of sectors, including major presences in casual wear, fast fashion, men’s business and formal wear, family friendly products, and even precision performance clothing using our Thermo Contro line.

Our business strategy is built on our understanding of what clients value and expect in a shopping experience. We work to create an environment that appeals to our target customers, builds positive brand images, and offers personalized service to repeat customers. Marketing the range of products in our portfolio in the past several years has given our team country-specific knowledge which can ensure that future products reach the maximum number of shoppers which fit each brand's demographics.

We are able to use our relationship with Fung Retailing to leverage access to an extensive global supply chain which helps to streamline and support our apparel sourcing process. Using these resources we can move products from the drawing board to our stores in as little as 2 to 4 weeks. 

Our company has the contacts in highly visible and profitable locations which allow us to better position our brands and receive the best market penetration possible. We review each of our outlets and we adjust locations when necessary to maximize brand output while building value.

In the past two years, we have developed some of the best selling and most widely recognized brands, and our potential for further growth has been well documented by industry analysts. We have given new life to established brands which had become devalued in the rapidly changing consumer goods sector, and have successfully managed the expansion of well-known international products into the Asia region.
 
Branded Lifestyle strives not just to run retail operations, but works to build the products we represent into consumers' lifestyles.

 
 
Arnold Palmer Hang Ten H:CONNECT LEO Roots